How to reduce losses with effective solutions? Select the right technology tools for your business? Make a failing department profitable? Attract good talent and increase productivity? These issues are all dealt with by business analysts, professionals unknown to SMEs. By reading this article, you will discover what a business analyst is and how they can help you as entrepreneurs.
The business analyst is a professional who holds most of the time, a background in information technology and process analysis. Thanks to his skills and his knowledge, the business analyst manages to identify the problems of a department and even a company. Its role is to find failures in a process based on clear and objective data. It can even dissect the steps of a process, such as business development, recruitment, etc. Whatever the project, the business analyst is there to propose solutions that will allow the company to improve.
The business analyst takes you further.
By being too involved in a situation like his business, he sometimes loses sight of the essentials. The business analyst can see the situation objectively and make the right decisions for the organization. This new perspective helps to understand the issues and the strategy to solve them. This is how business analysis leads managers and their companies further than they would have thought, both in terms of profitability and the company’s influence on the market.
How can the business analyst help you?
The business analyst has a plan, even before conducting his organizational analysis, he knows that it must meet your objectives and those of the company. It will evaluate several elements of the company to design a tailor-made strategy. In any case, this efficiency specialist will ensure:
Support the mission, vision and goals of the company.
Align the measurements towards the objective to be achieved.
Explain the changes and results that will follow.
Implement the measures and see the patches.
Decrease or control resistance to changes as needed.
It is also important to know that the objectives of the business analyst will remain realistic, but the means to achieve this will be clearer and more tangible. The time to achieve the objectives will be shorter thanks to the intervention of the business analyst. These are the advantages of his intervention in the company.
What the business analyst is not!
Faced with the growing popularity of business analytics, many professionals call themselves business analysts. In fact, this professional is not a management consultant, nor a computer technician, nor a generalist who knows several disciplines on the surface. He is a specialist who has extensive experience in business processes and strategy. If you would like to use a business analyst, please pay particular attention to his / her work experience, continuous improvement and approach. These elements will tell you more about the expertise of this professional.
What is business analysis?
To understand the role of a business analyst, you also need to understand business analysis. Although there are several definitions of business analysis, it can be said that this is a discipline that aims to create value within a company, by evaluating internal processes and all factors related to its efficiency or performance. It is not a single process, it is an integrated, tailor-made approach that is based primarily on facts and concrete results. Only a business analyst with concrete and validated expertise should intervene in business.
Strategy, action, results:
Business analysis is about achieving measurable results through a business-like strategy. The role of the business analyst is, tactically speaking, to bridge the various players necessary to achieve the objectives. For example, a company that wants to improve its web presence will be recommended by competent professionals.
When to use the services of a business analyst?
- Starting a business: It will be the point of reference for entrepreneurs who wish to build their business on solid foundations and avoid mistakes that are sometimes costly. It will clarify the direction to take and ensure that resources are put in place to succeed.
- Business Growth: The business analyst knows how to propel a business towards sustained growth. By evaluating internal processes, he will be able to reinforce the problem areas that affect productivity.
- Improvement or prevention: Companies face various issues such as generational succession, deficits, loss of customers, crisis management, technological modernization, etc. No matter the challenge, the business analyst will be an ally in improvement and prevention.
Business analysis and the SME.
SMEs occupy an important place in today’s market. True job creators, they are also the most innovative in terms of growth. Although their growth opportunities are endless, some SMEs may be less equipped to respond to their challenges. That’s why WizeBA makes business analysis accessible to all businesses. Real investment, Wizeba offers a concrete approach that leads to results quickly. Business analytics services are specifically designed for executives who want to align and propel their businesses based on their vision.
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